MONDAY, 24 JUNE 2024



One of the easiest ways of joining the TAGS campaign and supporting our work, is to become a TAGS advocate.

If you are a swimmer, a student, an activist, an educator, a climate change or disaster risk reduction professional, a local government leader, a public health expert, a parent or a concerned citizen, whoever you are, you can become a change agent for the TAGS campaign.

TAGS Advocates will play a key role in promoting awareness about the campaign in their communities, examining and reporting on the extent of swim facilities and training available – especially basic safety swimming – for girls, helping build a crowdsourced data base for use by policymakers and decision-makers. They will advocate for improved services and infrastructure in their villages, towns or cities which are gender sensitive, affordable and accessible for low-income communities. Adherence to the WHO Drowning Prevention Guidelines will be a core requirement of all TAGS outreach and promotion efforts.

TAGS Advocates will also play in important role in information gathering and sharing of good and best practice to ensure that girls empowerment, drowning prevention, climate and disaster resilience become integrated into community development plans and practices.

Advocates can also develop fundraising initiatives for the campaign and will be required to submit 6-monthly updates for the TAGS community to promote collective learning, encourage collaboration and inspire progress.

To become an Advocate:

Step 1: Submit the application form

Step 2: Selection and Recognition by the TAGS campaign

Step 3: Commitment on activities

The TAGS Advocacy programme is modelled on the United Nations’ Office for Disaster Risk Reduction (UNISDR) ‘Making Cities Resilient’ campaign. It seeks to complement and add value to the efforts of the campaign, and supports its ethos and Detailed Guidelines​​. It also seeks to abide by the principles of the UN Code of Conduct.

The TAGS Campaign reserves its right to withdraw the designation of a TAGS advocate if the designated individual fails to comply with the expected code of professional conduct.